B client is one of the largest Industrial valve manufacturer and exporter or supplier of advanced valve solutions in the world, specializing in the development of innovative designs, through intensive R&D programs and engineering excellence. Its quality and innovative designs are recognized by many global users and EPCs. However, B client still wants to develop a strong marketing & sales team and consigned SCD to offer professional training courses on marketing & sales.
Upon the request, SCD’s top leaders and consultant team discussed with B client’s top management about their company’s overall development strategy and marketing & sales strategy, and analyzed carefully the existing team’s strengths & weaknesses, and defined the points needed to be the improved, then customized a training course aimed at improving direct selling skills, enhancing communication within the sales department and self-management skills. In a 3-day training course, based on case studies of relevant industries and B client’s existing situation, trainees were able to understand how to align their own marketing & sales tactics with the company’s strategy, how to effectively transfer customer’s request & information to relevant personnel and top management internally, and how to implement effective direct selling activities etc. After going through the course, B client’s marketing & sales team became more mature and professional, and shows excellent performance in their work.